Towel Institute Bath Towel Ash Gray Set of 4 Cotton Durable Japan Technology [Natural Softness] #024 100%

Beware of similar products: By developing a series using Towel Research Institute's image, customers have purchased the products by mistake and called us to complain. Please check the name Towel Research Institute carefully before purchasing. [The Difficulty of Softness] The reason why Towel Research Institute did not have a product with ``softness'' as its strength is because the tactile sensation differs from person to person, and it is extremely difficult to achieve this. Towel Research Institute has succeeded in quantifying softness. Soft to many people! We have created a towel that you can say, “I love you!” [Natural softness of 100% cotton towels] We spent two years conducting research focusing on "softness." The ``Natural Softness'' series was finally born as issues such as fiber structure, sustainability of the texture, and shedding of fluff were becoming an issue. [Japan Technology] Japanese engineers conduct technical research on Towel Research Institute products in Japan. Although it is not MADE IN JAPAN but MADE IN INDIA, it is manufactured under the technical guidance of Japanese people at carefully selected overseas factories with the best manufacturing technology and production efficiency.