Nakagawa Masashichi Shoten and 18 Students Take On the Challenge of Starting a Business with "ambition

What's Needed: Vision and Strategy A Six-Month Report on the Management of Nakagawa Masashichi Shoten

How do you create a blueprint for your entire business starting from a vision? From "how to set a vision" to "competitive strategy and tactics," "branding," "communication design," and "problem solving," Nakagawa Masashichi Shoten's management methods are all revealed!

Returning ambitious and capable talent to regional areas—Jun Nakagawa, the 13th generation owner of Nakagawa Masashichi Shoten, launched the ambitious project "Another Japan." Eighteen students from across Japan spent over six months learning about management and actually managing a store. This experience will be reminiscent of their future careers, whether they're considering starting a business or changing jobs, and they'll return to their hometowns and thrive. Depicting this scenario, Nakagawa shared with the students the "vision-driven" management know-how he's cultivated over the years.

This book follows 2,640 hours of behind-the-scenes coverage of the "Student Management x Regional Revitalization Project = Another Japan" by Nakagawa Masashichi Shoten and Mitsubishi Estate, and provides a guide to "how to create a business with ambition" that is needed in the coming era. It is Japan's first live-action textbook on "vision x competitive strategy."

This book is dedicated to all working people, whether they are starting a new business, a current business owner, an employee appointed as a project leader, or a student.

[Recommendation] "Business is a comprehensive art—you have to take ownership of it and drive it all. The action-learning journey outlined in this book demonstrates the fundamentals of business and management." --Ken Kusunoki, Business Scholar

"I'm sure that encountering this book will inspire many people to take on new challenges. This book is so clear, practical, and filled with aesthetic sense that it condenses everything you need to know about "how to build a business." --Asako Tsuji, Creative Director

[Table of Contents] Chapter 1. The Company and the Medium-Term Management Plan Chapter 2. Competitive Strategy and Tactics Chapter 3. Three Current Situation Analyses Chapter 4. Marketing Chapter 5. Branding Chapter 6. Vision Chapter 7. Concept Chapter 8. Mission, Values, and Code of Conduct Chapter 9. Product Chapter 10. Communication Chapter 11. Operations Chapter 12. Problem Solving