Imabari Towel Iori Slim Bath Towel "IORINO/Gentleness" (Pink)

Made with organic cotton from India, which is part of the PBP YARN project. The PBP YARN project is a system in which donations are accumulated at the time of yarn production, and the use of that yarn is used to support efforts in line with the SDGs adopted by the United Nations. The funds are primarily used to support Indian cotton farmers in switching to organic farming methods, helping them become self-reliant, banning child labor, and providing support for education and scholarships. "Yasashisa" is made using a special yarn made by wrapping silk around organic cotton yarn, which is part of the PBP YARN project. Not only is it soft, but it also has just the right amount of elasticity, making it a towel that, as its name suggests, feels gentle on the skin. We use a new chemical-free bio-refining process that saves energy and reduces CO2 emissions significantly compared to conventional chemical refining, and also focuses on saving water. The more you wash it, the softer and more elastic it becomes. This is due to the silk that is gently wrapped around it. Enjoy the fluffy softness and long-lasting feel that you won't find anywhere else. This product is a certified Imabari towel. The Imabari Towel brand mark and logo are granted by the Imabari Towel Industrial Association. It guarantees that the towel is a high-quality towel product that has passed their own quality standards. Certification number: 2022-1591 Material: 100% cotton Size: Approx. 33cm x 120cm "Kindness" is produced at a trustworthy factory that is not only constantly striving to innovate and evolve its "high-quality towel-making" technology to keep up with the times, but also has a long-term view of the future of towel manufacturing, including environmental improvement and work style reform.