The #1 book for coaches, leaders, talent managers, and professionals. Self-confidence isn't born from prestige or privilege. It's built when someone feels worthy of making choices. The world's most recognized coaching textbook, John Whitmore's Coaching for Effectiveness, has been translated into over twenty languages. This book introduces readers to the GROW (Goal, Reality, Options, Will/Way Forward) model. Whitmore offers a fresh perspective on management and effectiveness, emphasizing that a coach's primary goal is to develop awareness, responsibility, and self-confidence in their clients. The author also points out that managers can effectively coach by combining task execution with developing the competencies of their employees. A timeless book. The perfect textbook for you, whether you're a new, aspiring manager or a seasoned leader striving to raise the level of effectiveness in your team. Packed with guidance on applying the GROW model to coaching high-performing teams in a variety of scenarios, it's complemented with helpful question packs, dialogues, and a glossary. Forbes: "Coaching: Performance Training" provides a solid foundation for those who want to understand the potential and power of coaching. The sixth edition is a must-read, and more than that, it's a must-read. It includes all the updates, a powerful dose of knowledge drawn from numerous case studies, and empirical evidence that coaching creates fundamental change, has a lasting impact, and transforms societies. Magdalena Nowicka-Mook, CEO of the International Coaching Federation (ICF) "This beautiful book is both relevant and timeless. Relevant because it reflects the current state of knowledge and the latest advances in workplace culture building. Timeless because it draws on knowledge accumulated over centuries and imparts this wisdom." Full of fascinating case studies and practical advice, Coaching for Performance is also refreshingly practical. Amy C. Edmondson, Novartis Professor of Leadership at Harvard Business School and author of "Fail Well: How to Make Mistakes to Succeed." Coaching is the most important skill in building leader-team relationships at Johnson & Johnson. What is the best coaching model in the world? We chose Sir John Whitmore's GROW model. Everyone in our organization now has access to Coaching for Performance. Sandra Humbles, Chief Learning Officer, Johnson & Johnson